Digital marketing Strategy

Digital Marketing Strategy

Our expertise helps us to develop digital marketing strategies that increases leads and sales for our clients.

The evolving digital landscape is moving faster than ever before, predominantly driven by new digital technologies. As a result, consumer behaviour is constantly changing.

We specialise in creating digital marketing strategies that enable you to connect with your target market across all platforms.

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Our digital strategy framework

Businesses today differentiate not on product or price but on the quality of the experience they provide. And customer experience is increasingly digitized.

If you can impress demanding customers with a frictionless journey, you’ll win favour, engagement, and market share. But the question is: what do your customers really want?

The best digital marketing strategies involve a combination of tools to maximise the outcome. We use a number of tools to funnel as many potential clients into your sales funnel.

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Our digital strategy framework:

01

For us, a digital marketing strategy is about:

Relevant traffic: building relevant traffic from SEO, PPC, Social Media and other traffic sources.

Simplicity: using clear English, simple forms, and clear calls to action.

Integration: seamlessly linking to systems like HubSpot, if required.

Humans: integrating chat, telephone, email, auto-responses to increase conversions.

Loyalty and re-selling: creating a long-term customer database to ongoing targeting.

02

Competitor Research

No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and opportunities to stand out from the pack is central to delivering a digital experience above the rest.

03

Audience Research

We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.

Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.

04

Building a Strategy

Insight turns actionable.

Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.

It’s here that problems are distilled, and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.

05

Successful strategies utilise multiple channels.

When done right, the digital marketing process works to bring more quality traffic to your website. With strategies like pay-per-click (PPC) advertising, search engine optimisation (SEO), Email marketing, or Social media marketing, we can help drive traffic to your website. What could you do with an additional 1,000 visitors to your website every month?

A great website that performs well has clear, interactive content has a well-written copy, and highlights your offerings and unique selling points helps to push these visitors further down into the sales funnel.

Amazingly, a well-designed form can be the difference between online success or failure.

06

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