If we’re building your website, we ensure technical SEO is baked into the process – a great site has SEO built into its foundations! If we partner with you for the long term, we’ll make ongoing SEO improvements, from technical tweaks to optimizations to newly added pages.

If we’re working with you for the first time, we start by assessing the site’s current profile. We look at metrics such as keyword rankings and organic traffic, setting a baseline to measure performance. Our comprehensive audits address code, site and page structure, content, and backlink profile, identifying opportunities and building a blueprint for future work.

Keyword research gives us invaluable data about the specific terms users use to search and the volume of searches for those terms. Just as importantly, keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. Our SEO strategy may be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.

Your website is the main place people go to engage with your brand and buy your product. We’ll make the process seamless, putting content in the right place for the right people, and making your customers’ experience simple, easy and efficient.

We regularly report – usually monthly – on what we’ve achieved. We don’t chase vanity metrics or industrial quantities of backlinks. We don’t hide that SEO takes time to work, but we hold ourselves to metrics that show brand lift or measurable impact on business results.