What is SEO (Search Engine Optimisation)?
As you may know, SEO stands for Search Engine Optimisation. But what does that mean? And what does search engine optimisation entail? In short, SEO is focused upon acquiring website traffic and high search result rankings organically.
By organic, we mean without paying for web traffic via pay-per-click ads, among other methods. Within SEO, there’s a wide variety of strategies to accomplish the aforementioned goals—some of which are more effective than others.
This could be anything from developing website content around keywords related to your industry to maintaining a strong presence across multiple social media platforms. SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.
Why is Search Engine Optimisation important to you?
SEO is one of the best ways to increase sales digitally, not to mention one of the most cost-effective ways of creating leads – a great website converts these leads to sales!
- The Number one position on a Google search results page gets 33% of all clicks!
- Organic vs. Paid Search Results: Organic Wins 94% of
What is SEO? Watch this explainer video
Search Engine Optimisation consists of a number of activites
SEO is completed both on-site and off-site, with the intention of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is one of the best ways to increase sales digitally, not to mention one of the most cost-effective ways of creating leads – a great website converts these leads to sales!
Improved website performance
Google has indicated that site speed is one of the signals used by its algorithm to rank pages. By optimising page speed through various means we can boost your SERP rankings in no time.
Acquire higher rankings
Higher SERP positions are directly correlated to increased page views and conversions. The Number one position on a Google search results page gets 33% of all clicks!
Reach your target audience
By carefully picking choosing specific keywords and language that your primary target audience use and searches for, we can optimise your site to reach your target consumer base more frequently.
Grow your traffic & Conversions
Increased website traffic and page views has a direct correlation to increased leads and conversions. Get in touch with us today and lets optimise your website and grow your business digitally!
How long does SEO take?
To answer this question depends greatly on where you are today, what search engine optimisation has been done before, and what your competition levels are like. As a general rule of thumb, most websites on page 2 can be brought to the first page within 3 months. As for a brand new website, you’re looking closer to 6+ months to get good first page rankings on competitive keywords. During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page.
