Get the most from your ad spend

PPC – Pay Per Click Advertising

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Get the most from your ad spend

PPC – Pay Per Click Advertising

Let's talk

Grow your website traffic with Pay-Per-Click Advertising on Search and Social Media

The challenge is knowing how to reach the right people on the right platforms. Without sufficient tools, time, and expertise on hand, it can be hard to tell if your marketing budget is being spent wisely, let alone efficiently.We’re experts at creating high-performance ads and hyper-targeted campaigns, using all digital media tools to optimize how your marketing budget is spent. Our team of paid media specialists, data scientists, and creatives work together to connect you with your audience, generating leads, sales, and revenue with maximum effectiveness.

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Effective PPC advertising requires research, exceptional creative abilities, frequent monitoring and updating.

A data obsession. Digital advertising can be ineffective (and expensive) if data isn’t driving the campaign. Conversions only happen when ads reach the right audience in the right way and at the right time.

A focused creative skillset. Getting creative with ads for creativity’s sake won’t get results. A true partner knows when to flex its creative muscles and when to keep things simple.

]An ability to shift. When campaign results are disappointing, an agency should be agile enough to respond by polishing up keyword lists, optimizing campaigns, and refreshing creativity.

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Show up when people search for what you offer with PPC Search ads on Google and Bing

Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.With Pay-Per-Click Advertising, we get your website in front of customers when they’re searching for businesses like yours on Google Search. You only pay for results, like clicks to your website or calls to your business.Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

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Our PPC framework:

01

PPC Advertising Strategy

As your PPC agency, our number one goal is to bring more traffic to your websites each month. We have worked on many successful PPC advertising campaigns over the years. As part of our custom PPC strategies, we always focus on the following:

  • Top-quality Ad copy.
  • A strong focus on Search ads. 
  • Beautiful eye-catching creative assets.
  • Using remarketing display campaigns.
  • Customised and optimised landing pages.
  • Measuring and altering how much we bid on keywords.

02

Audience + Competitor Research

Pinpointing market opportunities

We use tools and old-fashioned research to discover where your competitors are active and gauge the market landscape for untapped opportunities.Our paid media experts narrow down your audience through analytics, social listening, and other business data. They understand how their unique interests and online behaviour will inform our channel selection and targeting.

03

Keyword Research

Keyword research gives us invaluable data about the specific terms users use to search and the volume of searches for those terms. Just as importantly, keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

04

Measurement + Reporting

We regularly report – usually monthly – on what we’ve achieved. Our results will speak for themselves however, you will instantly notice an increase in website traiffc and hopefully leads and sales!

We are Google Partners

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Weblogic is trusted by Google to deliver online marketing results for our clients. This means we’ve met the following requirements.

  • Manage a min. Monthly client ad spends on PPC.
  • Are certified in Google AdWords & Analytics.
  • Meet Google’s requirements for client campaign performance.

Fitting PPC into a broader digital marketing strategy

PPC can fit in with a wider digital marketing strategy, by helping boost the performance of other channels or feeding off traffic from other channels to help nurture users to conversion.We are experts at integrating PPC into a digital marketing strategy. We ensure that all campaigns work hard to deliver the best possible results whilst integrating our efforts across other channels. We are data-driven and focus on delivering leads and sales. We provide a bespoke service for each of our clients.Not only do we want to help grow your business, but we also want to help you understand how PPC can be integrated into your digital marketing plan.

Ready to start your next project?

Fill out the form below or book in some time with us:

E-mail: info@weblogic.ie