Explainer Videos explained

What are Explainer Videos?

Explainer videos are short online marketing videos used to explain your company’s product or service. These videos are often featured on landing pages, your website’s home page, or are shared on social media through organic and paid posts.

These types of videos have become extremely popular in recent time – they are a quick and effective way of communicating your brand, and product/service to the consumer in an entertaining fashion.

There are three types:

• Live Action Videos: A non-animated promotional video explaining your business’s product or service. Examples of this include the Dollar Shave Club and PooPourri videos (see below). Live action videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. Having flesh and blood people in your video can create an emotional connection for viewers, as we are naturally drawn to other human faces. However, live action means you’re stuck to the confines of the real world – no magical unicorns whose enchanted horns can back up your data.
• Animated Videos: The most popular type of explainer video, animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live action an unrealistic option. Animated videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
• Whiteboard Videos: A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard. This format of video has become popular due to its ease of operation and low cost, making it one of the cheapest types of video to create.