When you implement an email marketing strategy, you can expect to see a variety of benefits, including:

• Increased brand awareness: By sending high-quality content to your email list, you can increase your brand’s visibility and reach.
• Improved engagement: By creating content that resonates with your audience and encouraging them to interact with your emails, you can increase engagement and build stronger relationships with your customers.
• Increased website traffic: By including links to your website in your emails, you can drive traffic to your site and potentially convert those visitors into customers.
• Higher conversion rates: By targeting your content to the right audience and using strong calls to action, you can increase the likelihood of converting email subscribers into customers.
• Improved ROI: Email marketing can be a cost-effective way to reach and engage with your target audience, leading to a higher return on investment for your business.

Here are a few ways in which email marketing can be particularly effective for ecommerce businesses:

• Personalisation: Email marketing allows you to personalise messages and send targeted content to specific segments of your email list. This can be especially useful for ecommerce businesses with automated email flows based on user behaviour. 

• Automation: Email automation is huge for e-commerce businesses, allowing us to send targeted, personalised emails at scale. Automated campaigns can be triggered by specific actions or behaviors, such as abandoned cart emails or product recommendations or welcome sign up series.

• Reengagement: By sending targeted emails with special offers or personalised product recommendations, we remind customers of your business and encourage them to make a purchase.

• Customer loyalty: By consistently providing value to your email subscribers through useful content and special offers, we help you build customer loyalty and encourage repeat business.

There are several types of automated email flows that we continualy see success with. Here are a few examples:

1. Welcome series: A series of emails that are sent to new subscribers to introduce them to your brand and educate them about your products or services. These emails can include information about your company, your values, and what sets you apart from your competitors.

2. Cart abandonment: Emails that are triggered when a customer adds items to their shopping cart but does not complete the purchase. They can be used to remind the customer about the items in their cart and encourage them to complete their purchase.

3. Repurchase nurturing: These emails are sent to customers who have made a purchase from your company in the past to encourage them to make another purchase. These emails can include recommendations for related products or special deals.

4. NPS-based loyalty flows: These emails are sent to customers who have provided a positive review of your company through a Net Promoter Score (NPS) survey. These emails can thank the customer for their positive feedback and offer incentives to encourage them to continue promoting your brand.