Category Archives: Web Design and Digital Marketing

Get the latest web design and development, and digital marketing news, trends & insights.

Why Hire A Professional Website Design and Development company?

work desk website design representing our terms and conditions

In this day and age, getting online and selling your products is easy; with less than 20 clicks, you can have a Business website or eCommerce website In development working on Shopify,, Squarespace, or Wix etc.

They don’t offer you freedom – once you are locked in, getting out isn’t easy. Yearly and monthly subscription payments – including a cut of your sales in some cases!

You will find yourself eventually paying up as much as you would have paid a professional Website design and development company.

A professional Website design and development company would have delivered you a fully functional website without your business model has to rely on the service provider; you get freedom.

A professional Website design and development company offers total freedom of design, freedom of purpose, freedom of use, and no-strings-attached payments.

It is definitely tempting to buy web design packages that are upwards of €400 p/a, that you can build yourself. However, this takes time. Website design and development isn’t as simple as you may think. Website management is even more convoluted with plugins and other digital stack integrations requiring an expertise that most SMEs and Freelancers don’t have, nor do they have the time to learn these complex elements.

This is why hiring a professional website design, and development company makes the most sense. You provide a brief of work that you require; you agree to a price; and poof, the website of your dreams is developed pain-free.

The only payments after that are Domain, Hosting & SSL security certificates. Weblogic Provide Free Website Hosting For 1-Year, Which Includes SSL Security And Technical Maintenance Of Your Website Equal To The Value Of €500!

WordPress Websites – Why WordPress is the best CMS


Built-in SEO boosts

Many website traffic comes from people using search engines, such as Google, Yahoo, and Bing! The rankings on search engine result pages can bring thousands of users to a website daily. That’s where website owners play a game of tug-of-war between each other for traffic and are concerned with SEO (Search Engine Optimization). SEO plays a very crucial role in attracting new users. Google and other search engines have a few predefined parameters which help them rank sites. And WordPress handles those parameters effectively.

WordPress, from the get-go, gives you an advantage with SEO, especially in regards to on-page optimizations. It takes care of many crucial cornerstone elements of a website, such as:

  • Special HTML markup. HTML markup helps search engines understand the website’s layout and content formats more easily. And some of the latest HTML5 WordPress themes make it even more compelling for users and the crawlers from these search engines.
  • Content creation efficiency. Content has become the ideal solution to present your website to search engines. WordPress’s history with blogging made the platform more user-friendly for content creators, ranging from blogging, media, news, and loads more.
  • SEO-beneficial permalinks. Permalinks, which stands for Permanent Links, are best utilized when containing keywords related to your content. WordPress makes it easy to customize them. For example, “” is a lot more beneficial to users and search engines than “”.
  • Image optimization. Images are crucial for your website, and WordPress made sure to do its best with images as well. The built-in editor allows you to optimize images with alt tags, descriptions, captions, and further trimming.

These are just a few of the features that make WordPress unique from its core. 

It’s easy to customize (even if you’re not a developer)

WordPress powers millions of sites around the world. But does that mean everyone building them is a trained developer? Not really. That’s due to the platform’s simple user interface, easy-to-understand options, and the functionalities present in its dashboard. Anyone can efficiently use WordPress, even people with zero coding knowledge, thanks to its power-packed WordPress themes, plugins, and tools. These help anyone create beautiful, dynamic websites.

Managing the site is even more manageable once it’s done and live. WordPress constantly rolls out updates for themes, better tools, and new plugins that you can install with a single click of a mouse.

WordPress makes up 59.9% of all websites whose content management system we know – is 31.4% of all websites.

There are plenty of WordPress themes and plugins.

WordPress comes packed with pre-built themes, plus designers and developers come up with new themes every day. The increased functionality and SEO optimization make each site dynamic and user-friendly through desktops, smartphones, and other devices. With all these choices, you can make your site look however you want. You can even find themes based on your needs or categories, like eCommerceportfolio, blog, business, you name it.

We love Flatsome by UX Themes.

Just like the heaps of themes WordPress offers, the platform also provides plugins for all your needs, which is another reason so many people find WordPress appealing.

Plugins are an easy way to add additional functionality to a WordPress site. Some of the most popular ones include Yoast SEOJetpackW3 Total CacheWooCommerceGoogle XML sitemapGoogle Analytics, and more.

The developers behind these plugins are usually pretty active, as well, and release updates regularly. These updates can give your site even more functionality, keep it up-to-date, and increase performance.

Most of the plugins would indeed come in handy and would increase the functionality of the website. But sometimes, it gets snappy and wears down the site. WordPress also gives options to disable or deactivate unused plugins keeping your website safe at all times.

Free vs premium WordPress themes & plugins

The amount of themes and plugins available for WordPress is immense. There are thousands of options to use on your site. For plugins, you can download some from the Plugin Directory. But, here’s the catch: there are a fair number of premium plugins for you to use, as well, and these aren’t found in that directory.

What’s the big difference between the two?

For starters, premium plugins are not free. They also usually offer full-time customer support, better security, and increased compatibility with the latest versions of WordPress. You might not need customer support very often, but it’s sure nice to have when you have questions about the plugin and your particular site setup.

Premium plugins also offer more features than free plugins. You won’t always need the additional functionality to achieve your goals, but it’s nice to know there are even more robust options out there if the free versions aren’t getting the job done.

WordPress themes also operate in this same style. There are a plethora of free options built into WordPress, but you can also find premium themes from a wide variety of developers and these companies. The premium options tend to have more customizable options built-in, some “trendier” designs, and again, customer support.

This wide variety is precisely why so many people love using WordPress. For technical developers, you can use advanced themes or plugins (or even create your own). For beginners, there are plenty of easy-to-use options to help you get started. And no matter your skill level, there are other users using the same tools for their sites, so you’re joining a community that can help you troubleshoot.

Mobile optimization

With every passing year, there are more and more users actively visiting websites through their hand-held devices, but many sites still aren’t optimized for different screen ratios and fast-paced loading. Luckily, between some built-in WordPress functionality and most WordPress themes, your site will be packed with mobile features right off the bat.

From site design to image scaling, as long as you have a responsive WordPress theme, most of these essential features will naturally happen – no extra coding required. This will help both users and search engines access your site on all devices, leading to a great user experience no matter the screen size.

Google also prioritizes mobile experience for their ranking criteria, so if you want your site to show up in mobile search results, this is incredibly important.

Between WordPress themes and plugins, it’s straightforward to create a mobile-friendly website. It’s no wonder more than 40% of websites use it!

WordPress security

Despite how many websites around the world are created with WordPress, they maintain a high level of security. Of course, there are always loopholes hackers could exploit (this is true of any CMS), but WordPress regularly releases security updates to protect your site from any vulnerabilities. 

By regularly updating your site to the latest WordPress version and using themes and plugins that you trust, you can significantly minimize security risks. 

Integrate with other software tools

If you’re building a website, you probably have a goal – maybe it’s simply to showcase your work online, generate leads for your business, or streamline information for your users. No matter the goal, you’re probably using a few other apps to achieve them, like social media platforms, email marketing tools, or analytics applications.

WordPress is such a popular platform that many of the other online tools you use will have an integration for it. Whether it connects via an API or a plugin, the process to combine these tools in your workflow is simple.

The WordPress community keeps growing.

As the numbers suggested earlier, of sites with a known CMS, nearly 60% are using WordPress. The WordPress community can’t be rivalled anytime soon, and it’s only continuing to grow. With new SEO features, improved dashboard functionality, and UI updates coming in the future, the platform is only getting better and better.

“It’s a no-brainer that you should use WordPress as your CMS in 2021 (and beyond!). ”

What do you say, are you convinced? Why are you sceptical of WordPress? Or if you’re already using it, why do you love it? Let me know in the comments below; let’s build a better community.

Trading Online Voucher Scheme Wicklow

graphic design

Are you a business owner in Wicklow? Did you know…

  • If your business has less than 10 employees.
  • Has turnover less than €2million.
  • Have been trading for longer than 6 months.

You qualify for a Trading Online Voucher Scheme towards Web Design and digital marketing?

A new scheme from the Local Enterprise Office is offering Irish businesses up to €2,500 to update an existing website or to get a completely new website. You can read more from the Local Enterprise office here.

This means that You can get €2,500 for a €5,000 web design or digital marketing project!

Watch this Trading Online Voucher Wicklow exlpainer video

Apply for the Trading Online Voucher Scheme in Wicklow:

You can apply for the grants at these links – Local Enterprise Office | Online Trading Voucher | Social Welfare Grants

Previous voucher recipients may apply for a second voucher

Note: ineligible projects include those with charitable status, commercial semi-state companies, not for profit organisations, trade associations and company representation bodies such as Chambers of Commerce.

The application process for the Trading Online Voucher will be a competitive process.

Who is eligible for the Trading Online Voucher Scheme in Wicklow?

The vouchers are targeted at businesses that have a limited or no online trading presence; less than 10 employeesturnover less than €2millionApplicants must be registered in County Wicklow and trading for a minimum of 6 months*.

*applicant business must provide clear proof of trading for a minimum of 6 months to their Local Enterprise Office

The voucher is a financial incentive for small businesses to develop or enhance their ability to trade online. Under the scheme, a qualifying business may apply for funding to a maximum value of 2,500 or 90% of eligible expenditure (exclusive of VAT), whichever is the lesser. Following approval of their application, a successful applicant can engage suppliers and upon completion of the work, submit a request for payment to the LEO in line with the terms and conditions of their voucher.

Trading Online Vouchers can be used for:

  • IT consultation.
  • Development or upgrade of an e-commerce website.
  • Implementing Online payments or booking systems.
  • Purchase of Internet-related software.
  • Developing an app (or multiplatform webpages).
  • Development of a digital marketing strategy.
  • Implementing a digital marketing strategy.
  • Training/skills development specifically to establish and manage online trading activity.
  • Subscriptions (excluding transaction costs) to low cost online retail platform solutions, which would allow applicants to quickly establish a retailing presence online.
  • Purchase of Online Advertising (this purchase cannot make up any more than 30% of all other approved Voucher costs and can only be drawn down in one payment phase).
  • Purchase of Professional Photography (this expenditure cannot make up any more than 80% of all other approved voucher costs and can only be drawn down in one payment phase).

Trading Online Vouchers cannot be used for:

  • Development of brochure websites.
  • Purchase of non-internet related software.
  • Anything other than online trading related activity.

If you are a business owner, or work for an SME and want to participate in the Trading Online Voucher Scheme Wicklow, contact us for more info.

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